The most popular series in the Call of Duty franchise returned once more in 2015. Working with the amazing team at Treyarch I was given the unique opportunity to design and develop the rank badge system for the cinematic Campaign mode.
Black Ops III Campaign
Activision / Treyarch
Art Direction, Design, Illustration, Rendering
The campaign rank system incorporates the alchemy symbols for land, sea and air into the beginning
stages of the logo, paying homage to the current lightning bolts used on special ops badges today
and the parallels between alchemy and cybernetic enhancements.
As players progressed through the campaign the design system evolved to incorporate
additional symbols of alchemy and special ops. The final look and feel of the badges embraced
the system of patches used throughout history by all branches of armed services.
When Call of Duty Black Ops III launched in the final quarter of 2015 the full
collection of icons awarded players with a unique campaign experience that helped
push players to explore all aspects of the game.