Black Ops III Zombie Rank Icon System
Project / Call of Duty: Black Ops 3: Zombie Rank System
Client / Treyarch, Activision/Blizzard
Services / Art Direction, UI Design, Illustration
Project
The most popular series in the Call of Duty franchise returned once more in 2015.
Working with the amazing team at Treyarch I was given the unique opportunity
to design and develop the rank emblem system for the iconic Zombie mode.
The new emblem system evolved the existing zombie storyline while grounding
the ficticious world within the game to secret societies found in the real world.
System Evolution
As players progressed through the game the emblems also evolved to reflect the players rank, with the final emblems featuring rare and expensive materials and a darker and more demonic energy.
Fan Approval
In the weeks leading up to launch players discovered the icons hidden within the beta and began hyping the new badges in videos and forums across the web. The badges were widely accepted as the most rewarding and badass of the series so far.
Impact
The distinct badge reward system featured in Call of Duty: Black Ops 3 significantly bolstered player engagement and community involvement. Player reviews commended the system for augmenting their sense of achievement and replay value, while content creators on platforms like YouTube observed a notable uptick in video production dedicated to badge strategies and showcases. Notably, the official Twitter account, with 4 million followers, played a pivotal role in amplifying the system's impact, as the #BlackOps3Badges hashtag gained traction with players actively sharing their badge achievements on social media. These external metrics underscore the system's efficacy in elevating player satisfaction, community engagement, and contributing to the game's overall popularity and success.