Black
Portfolio_Wide_COD_1a.jpg

Black Ops 3: Campaign

 

The most popular series in the Call of Duty franchise returned once more in 2015. Working with the amazing team at Treyarch I was given the unique opportunity to design and develop the rank badge system for the cinematic Campaign mode.

Black Ops III Campaign

 
 
 

SERVICES

CLIENT

Activision / Treyarch

Art Direction, Design, Illustration, Rendering

 
Portfolio_Wide_COD_2.jpg
 

The campaign rank system incorporates the alchemy symbols for land, sea and air into the beginning
stages of the logo, paying homage to the current lightning bolts used on special ops badges today
and the parallels between alchemy and cybernetic enhancements. 

 
Portfolio_Wide_COD_3.jpg
Portfolio_Wide_COD_4.jpg
 

As players progressed through the campaign the design system evolved to incorporate
additional symbols of alchemy and special ops. The final look and feel of the badges embraced
the system of patches used throughout history by all branches of armed services.

 
Portfolio_Wide_COD_5.jpg
Portfolio_Wide_COD_6 copy.jpg
Portfolio_Wide_COD_7.jpg
 

When Call of Duty Black Ops III launched in the final quarter of 2015 the full
collection of icons awarded players with a unique campaign experience that helped
push players to explore all aspects of the game.

 
Portfolio_Wide_COD_8.jpg
Portfolio_Wide_COD_9.jpg